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What Are Your Public Relations Efforts Worth?

You know you need to get the word out about your company. You also know that viral marketing alone won’t cut it. So you piece together a public relations strategy. Maybe you do it in-house, maybe you hire a PR outfit. Whatever road you choose, you want a decent return on that investment.

The question: How to measure success?

Advertising agencies claim you get more bang for the buck with them, but numerous studies (and common sense) have shown that articles in major media have more credibility than advertisements. “Buy My Product!” will always be a less convincing approach than getting established reporters or customers to tout a firm’s services in a magazine.

The problem is, calculating the return on any PR campaign is far from an exact science. Is it the total number of stories in the media? Is it the number of new customers through the door? Is it some vague perception of your company’s brand? Is it a combination of many variables? And if so, how do you track and properly weight all of them?

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Obama’s Small Business Conundrum

WASHINGTON — Way back in February, small business groups complained that they got short shrift from the economic stimulus bill. Nearly a year later, President Obama now seems to agree.

At the Brookings Institution Tuesday, the president made several overtures to small businesses. He wants to expand or extend some of the tax breaks offered in the stimulus bill, including a 100% exclusion from capital gains taxes next year. And the president proposed an “employment tax cut” to encourage small business hiring. He also wants to cut fees and increase government backing for Small Business Administration programs.

“It’s worth remembering that every once in a while a small business becomes a big business and changes the world,” the president said. “That’s why it is so important that we help small business struggling to open, or stay open, during these difficult times.

Small business groups are happy about the help, but at the same time they worry that a host of Obama’s signature policies could more than offset them.

Take health care reform. The National Federation of Independent Business and the National Small Business Administration both oppose the House of Representatives’ version of reform, which includes an employer mandate for coverage. It would also levy a surtax on individuals who make more than $500,000 annually ($1 million for couples) to help pay for the bill.

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Trade Show Exhibits

If you are interested to find stuff easily come into the event trade show, because Trade Show Exhibits are used at a variety of events to present products, ideas, build awareness and more.  They can be printed or you can Velcro graphics to them.  They are extremely portable and utilize a shipping case that can be checked in as luggage and converted to a podium.

There we can get various items, one of which is table covers come in a variety of shapes and colors.  They can be printed in rich colors and you can add your logo.  Used at trade fairs, job fairs, conventions, in stores and other events.

Table top displays are just like exhibits, except they fit on top of a table.  They come in panel systems, pop ups, banner stands, etc…  Presenters should order table covers too.

Other interesting items is a chair used by directors, most of Directors chairs are made of hardwood usually and have been used in the film industry for 100 years.  Trade shows use them for seating because logos can be silk screened onto them.

Enjoy your trade right now!!

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Times Union Center profits jump 95%

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